{"id":5847,"date":"2024-07-31T11:55:53","date_gmt":"2024-07-31T11:55:53","guid":{"rendered":"https:\/\/fasttxt.es\/en\/?page_id=5847"},"modified":"2024-07-31T11:59:43","modified_gmt":"2024-07-31T11:59:43","slug":"localization-and-transcreation-services","status":"publish","type":"page","link":"https:\/\/fasttxt.es\/en\/localization-and-transcreation-services","title":{"rendered":"Localization and transcreation services"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"5847\" class=\"elementor elementor-5847\" data-elementor-settings=\"{&quot;ha_cmc_init_switcher&quot;:&quot;no&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-26cff22 e-flex e-con-boxed e-con e-parent\" data-id=\"26cff22\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ed2f0ee elementor-widget elementor-widget-heading\" data-id=\"ed2f0ee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Localization and transcreation services <\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c753181 e-flex e-con-boxed e-con e-parent\" data-id=\"c753181\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2dabd53 elementor-widget elementor-widget-spacer\" data-id=\"2dabd53\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6123be7 e-flex e-con-boxed e-con e-parent\" data-id=\"6123be7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-001c89a e-con-full e-flex e-con e-child\" data-id=\"001c89a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t<div class=\"elementor-element elementor-element-2516e07 e-con-full e-flex e-con e-child\" data-id=\"2516e07\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t<div class=\"elementor-element elementor-element-5c66465 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"5c66465\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t<div class=\"elementor-element elementor-element-451ad47 e-con-full e-flex e-con e-child\" data-id=\"451ad47\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-69862ae elementor-widget elementor-widget-spacer\" data-id=\"69862ae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0a0b644 elementor-widget elementor-widget-jbafe_lottie_animation\" data-id=\"0a0b644\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"jbafe_lottie_animation.default\">\n\t\t\t\t\t<div id=\"jbafes-la6a6b0e83229c2\" class=\"jbafes-lotties-animation-wrapper jbafes-jbafes-la6a6b0e83229c2  align-center renderer-svg\"  style=\"margin-right: auto;margin-left: auto;\" data-id=\"jbafes-la6a6b0e83229c2\" data-path=\"https:\/\/lottie.host\/661fc169-a5ae-474f-95ee-959009329caf\/Qm5aEydOoR.json\" data-loop=\"\" data-anim_renderer=\"svg\" data-width=\"100%\" data-height=\"\" data-playspeed=\"1\" data-play_action=\"autoplay\" data-la_scrollbased=\"la_custom\" data-la_section_duration=\"500\" data-la_section_duration_tablet=\"500\" data-la_section_duration_mobile=\"500\" data-la_section_offset=\"0\" data-la_section_offset_tablet=\"0\" data-la_section_offset_mobile=\"0\" data-la_start_time=\"\" data-la_end_time=\"\"><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-faf9b13 e-con-full e-flex e-con e-child\" data-id=\"faf9b13\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t<div class=\"elementor-element elementor-element-170f57c e-flex e-con-boxed e-con e-child\" data-id=\"170f57c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b51fceb elementor-widget elementor-widget-text-editor\" data-id=\"b51fceb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The growing concern for adapting the translation of web content to the target culture has led to the emergence of a term known as <strong>&#8216;localization&#8217;<\/strong>, which consists of adapting the product to the target market.<\/p><p>Underlying this localization process is an undoubtedly commercial component, since the text is conceived as an inherent part of the product itself, and not as a mere accessory. Furthermore, while translation as such is usually done a posteriori, in localization it is often done in parallel to the development of the original text, as this facilitates the expansion of the product in the different languages simultaneously.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2715030 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"2715030\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Regarding the concept of <strong>&#8216;transcreation&#8217;<\/strong>, we can speak in this case of a link between translation and creation, derived from the need to adapt a source text to the target culture. In many cases, the translation of the text is not enough, but a true interpretation and recreation of the text is required to adapt it to the contextual requirements of the target culture. In advertising texts, we are sometimes faced with the challenge of having to deal with the translation of puns, cultural references and attempts to approach the reader-customer, which makes a <strong>\u201ccreative transcription of the text\u201d <\/strong>necessary.<\/p><p>One of the best ways to set your content and programs up for success is to &#8216;transcreate&#8217; your blocks of content. In this sense, a team of <strong>linguists<\/strong> and <strong>marketing professionals<\/strong> can consult your resources and adapt them according to your requirements, adhering to brand and style guidelines for each new market and target audience.<\/p><p>\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7bce5d9 e-con-full e-flex e-con e-child\" data-id=\"7bce5d9\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-260dbbf elementor-widget elementor-widget-heading\" data-id=\"260dbbf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">More information<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4a0c171 elementor-widget elementor-widget-shortcode\" data-id=\"4a0c171\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f1935-o1\" lang=\"en-US\" dir=\"ltr\" data-wpcf7-id=\"1935\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/en\/wp-json\/wp\/v2\/pages\/5847#wpcf7-f1935-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Contact form\" novalidate=\"novalidate\" data-status=\"init\">\n<fieldset class=\"hidden-fields-container\"><input type=\"hidden\" name=\"_wpcf7\" value=\"1935\" \/><input type=\"hidden\" name=\"_wpcf7_version\" value=\"6.1.6\" \/><input type=\"hidden\" name=\"_wpcf7_locale\" value=\"en_US\" \/><input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f1935-o1\" \/><input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/><input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/><input type=\"hidden\" name=\"_wpcf7_recaptcha_response\" value=\"\" \/>\n<\/fieldset>\n<p><label> Name<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"your-name\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"text\" name=\"your-name\" \/><\/span> <\/label>\n<\/p>\n<p><label> Email<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"your-email\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"email\" name=\"your-email\" \/><\/span> <\/label>\n<\/p>\n<p><label> Subject<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"your-subject\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"text\" name=\"your-subject\" \/><\/span> <\/label>\n<\/p>\n<p><label> Message<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"your-message\"><textarea cols=\"40\" rows=\"10\" maxlength=\"2000\" class=\"wpcf7-form-control wpcf7-textarea\" aria-invalid=\"false\" name=\"your-message\"><\/textarea><\/span> <\/label>\n<\/p>\n<p><input class=\"wpcf7-form-control wpcf7-submit has-spinner\" type=\"submit\" value=\"Send\" \/>\n<\/p>\n<p><span class=\"wpcf7-form-control-wrap\" data-name=\"your-consent\"><span class=\"wpcf7-form-control wpcf7-acceptance\"><span class=\"wpcf7-list-item\"><label><input type=\"checkbox\" name=\"your-consent\" value=\"1\" aria-invalid=\"false\" \/><span class=\"wpcf7-list-item-label\">Please read and accept the privacy policy in order to submit your enquiry. Basic information about data protection. Responsible: fasttxt.es. Purpose: management of sending requested information. Legitimation: consent of the interested party. Recipients: fasttxt.es. Rights: you have the right to access, amend and delete the data, as well as other rights, as applied in the additional information. Additional information: see the detailed information on Privacy Policy.<\/span><\/label><\/span><\/span><\/span>\n<\/p><p style=\"display: none !important;\" class=\"akismet-fields-container\" data-prefix=\"_wpcf7_ak_\"><label>&#916;<textarea name=\"_wpcf7_ak_hp_textarea\" cols=\"45\" rows=\"8\" maxlength=\"100\"><\/textarea><\/label><input type=\"hidden\" id=\"ak_js_1\" name=\"_wpcf7_ak_js\" value=\"22\"\/><script>\ndocument.getElementById( \"ak_js_1\" ).setAttribute( \"value\", ( new Date() ).getTime() );\n<\/script>\n<\/p><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e3661ce e-flex e-con-boxed e-con e-parent\" data-id=\"e3661ce\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0e91874 elementor-widget elementor-widget-spacer\" data-id=\"0e91874\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0170772 e-flex e-con-boxed e-con e-parent\" data-id=\"0170772\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-bc22864 e-con-full e-flex e-con e-child\" data-id=\"bc22864\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2685013 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"2685013\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;pulse&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\"YOUR WORDS ARE OUR WORLD\"<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Localization and transcreation services The growing concern for adapting the translation of web content to the target culture has led to the emergence of a term known as &#8216;localization&#8217;, which consists of adapting the product to the target market. Underlying this localization process is an undoubtedly commercial component, since the text is conceived as an &#8230; <a title=\"Localization and transcreation services\" class=\"read-more\" href=\"https:\/\/fasttxt.es\/en\/localization-and-transcreation-services\" aria-label=\"Leer m\u00e1s sobre Localization and transcreation services\">Leer m\u00e1s<\/a><\/p>\n","protected":false},"author":10,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"class_list":["post-5847","page","type-page","status-publish"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.10 - aioseo.com -->\n\t<meta name=\"description\" content=\"Localization and transcreation services The growing concern for adapting the translation of web content to the target culture has led to the emergence of a term known as \u2018localization\u2019, which consists of adapting the product to the target market. 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