{"id":3038,"date":"2022-05-08T08:31:45","date_gmt":"2022-05-08T08:31:45","guid":{"rendered":"https:\/\/fasttxt.es\/en\/?p=3038"},"modified":"2022-11-09T00:01:42","modified_gmt":"2022-11-09T00:01:42","slug":"when-was-the-last-time-you-updated-your-website-and-translated-it","status":"publish","type":"post","link":"https:\/\/fasttxt.es\/en\/blog\/when-was-the-last-time-you-updated-your-website-and-translated-it","title":{"rendered":"When was the last time you updated your website and translated it?"},"content":{"rendered":"\t\t
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Let’s face it: today, those who are not on the Internet simply do not exist.<\/strong><\/h2>

The web, and the website of a company, agency or freelancer, has become a showcase to the outside world. So, it’s available to clients 24 hours a day, 7 days a week. Therefore, if you do not have a website, you are nobody. Generally, it contains all the information related to the business, from the description of the business to the services offered or the contact details. If the website is operational, it will be optimized for all types of electronic media and, most importantly, if it is up to date it will become an\u00a0 effective tool within the country.<\/strong><\/p>

However, what if we want to go international?<\/strong> Then, we will have to translate the content of our website into the official language of the country or countries in which we want to operate. Therefore, nowadays, translating your website is practically a must: not only if you want to expand your business in an increasingly globalized and competitive market, but also to improve your SEO, your corporate image, increase site traffic or, perhaps, simply to get extra visibility and publicity But… be careful! A bad translation, or even a merely careless done one, can have detrimental consequences for your business.<\/p>

As we know, the digital world resembles the tower of babel: a veritable network where thousands of languages are spoken. Everything is just a click away, but reducing your online presence to a single language means reducing your visibility at the same time. It also leads to huge losses of hundreds of potential customers.<\/p>

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Advantages of translating and updating your website<\/strong><\/h3>

Websites are not static, but content is added and removed, they are updated… Updating the website<\/a> is essential to adapt it to new trends, improve its possible flaws and its positioning. In addition, as we\u2019ve mentioned, our website is our letter of introduction to our customers. So, if a potential customer visits our website and finds that we haven’t updated it in years, they will probably get a bad image of our company and will look for another provider.<\/p>

Being present on the web does not only mean having an attractive and modern website, it is also important that it is constantly updated. This helps customers and users who visit the website to be attracted by its contents. The content itself is the most important element, since it reflects the interior of the website, what it’s about and whether it offers specialized products or services. In addition, having an updated website means that it will always contain high quality content and it will also improve your SEO positioning<\/a>, occupying the first places in Google.<\/p>

On the other hand, if you are thinking about expanding your business or company and you have the means to offer your services in other languages, you should start thinking about having your website professionally translated:<\/p>