{"id":5020,"date":"2024-07-31T15:38:48","date_gmt":"2024-07-31T15:38:48","guid":{"rendered":"https:\/\/fasttxt.es\/fr\/?page_id=5020"},"modified":"2024-09-26T09:17:44","modified_gmt":"2024-09-26T09:17:44","slug":"services-de-localisation-et-de-transcreation","status":"publish","type":"page","link":"https:\/\/fasttxt.es\/fr\/services-de-localisation-et-de-transcreation","title":{"rendered":"Services de localisation et de transcr\u00e9ation"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"5020\" class=\"elementor elementor-5020\" data-elementor-settings=\"{&quot;ha_cmc_init_switcher&quot;:&quot;no&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-406be2f e-flex e-con-boxed e-con e-parent\" data-id=\"406be2f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a9d59ff elementor-widget elementor-widget-heading\" data-id=\"a9d59ff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\"><br><br><br>Services de localisation <br>et de transcr\u00e9ation<br><br>\n<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1249bff e-flex e-con-boxed e-con e-parent\" data-id=\"1249bff\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d26a512 elementor-widget elementor-widget-spacer\" data-id=\"d26a512\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-13056d2 e-flex e-con-boxed e-con e-parent\" data-id=\"13056d2\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-7fff90d e-con-full e-flex e-con e-child\" data-id=\"7fff90d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t<div class=\"elementor-element elementor-element-ace3f87 e-con-full e-flex e-con e-child\" data-id=\"ace3f87\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t<div class=\"elementor-element elementor-element-03501cb e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"03501cb\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t<div class=\"elementor-element elementor-element-b70ada3 e-con-full e-flex e-con e-child\" data-id=\"b70ada3\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2556472 elementor-widget elementor-widget-spacer\" data-id=\"2556472\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-309ba34 elementor-widget elementor-widget-jbafe_lottie_animation\" data-id=\"309ba34\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"jbafe_lottie_animation.default\">\n\t\t\t\t\t<div id=\"jbafes-la6a6a9c065b642\" class=\"jbafes-lotties-animation-wrapper jbafes-jbafes-la6a6a9c065b642  align-center renderer-svg\"  style=\"margin-right: auto;margin-left: auto;\" data-id=\"jbafes-la6a6a9c065b642\" data-path=\"https:\/\/lottie.host\/661fc169-a5ae-474f-95ee-959009329caf\/Qm5aEydOoR.json\" data-loop=\"\" data-anim_renderer=\"svg\" data-width=\"100%\" data-height=\"\" data-playspeed=\"1\" data-play_action=\"autoplay\" data-la_scrollbased=\"la_custom\" data-la_section_duration=\"500\" data-la_section_duration_tablet=\"500\" data-la_section_duration_mobile=\"500\" data-la_section_offset=\"0\" data-la_section_offset_tablet=\"0\" data-la_section_offset_mobile=\"0\" data-la_start_time=\"\" data-la_end_time=\"\"><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a2f6956 e-con-full e-flex e-con e-child\" data-id=\"a2f6956\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t<div class=\"elementor-element elementor-element-a846ec7 e-flex e-con-boxed e-con e-child\" data-id=\"a846ec7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a977534 elementor-widget elementor-widget-text-editor\" data-id=\"a977534\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Le souci croissant d&#8217;adapter la traduction des contenus web \u00e0 la culture cible a conduit \u00e0 l&#8217;\u00e9mergence d&#8217;un terme appel\u00e9 <strong>&#8220;localisation&#8221;, qui <\/strong>consiste \u00e0 adapter le produit au march\u00e9 cible.<\/p><p>Ce processus de localisation est sous-tendu par une composante commerciale ind\u00e9niable, car le texte est con\u00e7u comme une partie inh\u00e9rente du produit lui-m\u00eame, et non comme un simple accessoire. En outre, alors que la traduction en tant que telle est g\u00e9n\u00e9ralement effectu\u00e9e <em>a posteriori, <\/em>la localisation est souvent r\u00e9alis\u00e9e parall\u00e8lement \u00e0 la production du texte original, ce qui facilite l&#8217;expansion du produit dans les diff\u00e9rentes langues simultan\u00e9ment.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e99fc9d elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"e99fc9d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>En ce qui concerne le concept de <strong>&#8220;transcr\u00e9ation&#8221;<\/strong>, nous pouvons parler dans ce cas d&#8217;une union entre la traduction et la cr\u00e9ation, d\u00e9riv\u00e9e de la n\u00e9cessit\u00e9 d&#8217;adapter un texte source \u00e0 la culture du public cible. Dans de nombreux cas, la traduction du texte ne suffit pas, il faut une v\u00e9ritable interpr\u00e9tation et recr\u00e9ation du texte afin de l&#8217;adapter aux exigences contextuelles de la culture cible. Dans les textes publicitaires, nous sommes parfois confront\u00e9s au d\u00e9fi de devoir traduire des jeux de mots, des r\u00e9f\u00e9rences culturelles et des tentatives d&#8217;approche du lecteur-client, ce qui rend n\u00e9cessaire une <strong>&#8220;transcription cr\u00e9ative du texte&#8221;<\/strong>.<\/p><p>L&#8217;une des meilleures fa\u00e7ons d&#8217;assurer la r\u00e9ussite de votre contenu et de vos programmes est de &#8220;transcr\u00e9er&#8221; vos blocs de contenu. \u00c0 cet \u00e9gard, une \u00e9quipe de <strong>linguistes <\/strong>et de <strong>professionnels du <em>marketing <\/em><\/strong>peut consulter vos ressources et les adapter \u00e0 vos besoins, en respectant les lignes directrices en mati\u00e8re de marque et de style pour chaque nouveau march\u00e9 et public cible.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ae72bfa e-con-full e-flex e-con e-child\" data-id=\"ae72bfa\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4bb72f1 elementor-widget elementor-widget-heading\" data-id=\"4bb72f1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Plus d'informations<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-62cd978 elementor-widget elementor-widget-shortcode\" data-id=\"62cd978\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f1752-o1\" lang=\"en-US\" dir=\"ltr\" data-wpcf7-id=\"1752\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/fr\/wp-json\/wp\/v2\/pages\/5020#wpcf7-f1752-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Contact form\" novalidate=\"novalidate\" data-status=\"init\">\n<fieldset class=\"hidden-fields-container\"><input type=\"hidden\" name=\"_wpcf7\" value=\"1752\" \/><input type=\"hidden\" name=\"_wpcf7_version\" value=\"6.1.6\" \/><input type=\"hidden\" name=\"_wpcf7_locale\" value=\"en_US\" \/><input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f1752-o1\" \/><input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/><input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/><input type=\"hidden\" name=\"_wpcf7_recaptcha_response\" value=\"\" \/>\n<\/fieldset>\n<p><label> Nom<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"your-name\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"text\" name=\"your-name\" \/><\/span> <\/label>\n<\/p>\n<p><label> Courriel<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"your-email\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"email\" name=\"your-email\" \/><\/span> <\/label>\n<\/p>\n<p><label> Sujet<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"your-subject\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"text\" name=\"your-subject\" \/><\/span> <\/label>\n<\/p>\n<p><label> Message<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"your-message\"><textarea cols=\"40\" rows=\"10\" maxlength=\"2000\" class=\"wpcf7-form-control wpcf7-textarea\" aria-invalid=\"false\" name=\"your-message\"><\/textarea><\/span> <\/label>\n<\/p>\n<p><input class=\"wpcf7-form-control wpcf7-submit has-spinner\" type=\"submit\" value=\"Envoyer\" \/>\n<\/p>\n<p><span class=\"wpcf7-form-control-wrap\" data-name=\"your-consent\"><span class=\"wpcf7-form-control wpcf7-acceptance\"><span class=\"wpcf7-list-item\"><label><input type=\"checkbox\" name=\"your-consent\" value=\"1\" aria-invalid=\"false\" \/><span class=\"wpcf7-list-item-label\">Veuillez lire et accepter la politique de confidentialit\u00e9 afin de soumettre votre demande. Informations de base sur la protection des donn\u00e9es. Responsable : fasttxt.es. Objectif : gestion de l'envoi des informations demand\u00e9es. L\u00e9gitimation : consentement de la partie int\u00e9ress\u00e9e. Destinataires : fasttxt.es. Droits : vous avez le droit d'acc\u00e9der aux donn\u00e9es, de les rectifier et de les supprimer, ainsi que d'autres droits, comme indiqu\u00e9 dans les informations compl\u00e9mentaires. Informations compl\u00e9mentaires : voir les informations d\u00e9taill\u00e9es sur la protection des donn\u00e9es personnelles.<\/span><\/label><\/span><\/span><\/span>\n<\/p><p style=\"display: none !important;\" class=\"akismet-fields-container\" data-prefix=\"_wpcf7_ak_\"><label>&#916;<textarea name=\"_wpcf7_ak_hp_textarea\" cols=\"45\" rows=\"8\" maxlength=\"100\"><\/textarea><\/label><input type=\"hidden\" id=\"ak_js_1\" name=\"_wpcf7_ak_js\" value=\"52\"\/><script>\ndocument.getElementById( \"ak_js_1\" ).setAttribute( \"value\", ( new Date() ).getTime() );\n<\/script>\n<\/p><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a2f51fc e-flex e-con-boxed e-con e-parent\" data-id=\"a2f51fc\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-44af04e elementor-widget elementor-widget-spacer\" data-id=\"44af04e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-afa35a2 e-flex e-con-boxed e-con e-parent\" data-id=\"afa35a2\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-07e326a e-con-full e-flex e-con e-child\" data-id=\"07e326a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9567f27 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"9567f27\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;pulse&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\"YOUR WORDS ARE OUR WORLD\"<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Services de localisation et de transcr\u00e9ation Le souci croissant d&#8217;adapter la traduction des contenus web \u00e0 la culture cible a conduit \u00e0 l&#8217;\u00e9mergence d&#8217;un terme appel\u00e9 &#8220;localisation&#8221;, qui consiste \u00e0 adapter le produit au march\u00e9 cible. Ce processus de localisation est sous-tendu par une composante commerciale ind\u00e9niable, car le texte est con\u00e7u comme une partie &#8230; <a title=\"Services de localisation et de transcr\u00e9ation\" class=\"read-more\" href=\"https:\/\/fasttxt.es\/fr\/services-de-localisation-et-de-transcreation\" aria-label=\"Read more about Services de localisation et de transcr\u00e9ation\">Read more<\/a><\/p>\n","protected":false},"author":10,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"class_list":["post-5020","page","type-page","status-publish"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.10 - aioseo.com -->\n\t<meta name=\"description\" content=\"Services de localisation et de transcr\u00e9ation Le souci croissant d\u2019adapter la traduction des contenus web \u00e0 la culture cible a conduit \u00e0 l\u2019\u00e9mergence d\u2019un terme appel\u00e9 \u201clocalisation\u201d, qui consiste \u00e0 adapter le produit au march\u00e9 cible. 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