Digital marketing and
web content translation
Undoubtedly, the presence of companies in the network has become a necessity to be competitive and to reach customers. In this sense, companies are increasingly concerned about their “online reputation”, i.e. the image they project of themselves and the impression they generate among Internet users.
This globalization of commerce through the Internet has contributed to the increasing need for translation services, since without translating web content into the languages of the target audience, companies will not be able to effectively reach the potential consumers of the promoted product or service.
The need to be present on the web has led companies to compete with each other to be more visible and to obtain a better position in search engines. Faced with this situation, the main search engines, such as Google, Yahoo! or Bing, have developed a complex system full of conditions, restrictions and requirements that websites must meet in order to be taken into account by the search engines. This is how the concepts of SEO and SEM have arisen.
Both are related to search engine positioning, but the main difference between them is that SEO (Search Engine Optimization) refers to the positioning of web pages for natural searches made by Internet users, while SEM (Search Engine Marketing) is a paid positioning, as companies pay to be promoted.
In this regard, the instrumental competence of the content creator should also be taken into account, as they should know some of the available tools that allow them to manage and measure whether they are performing the SEO analysis correctly (choice of relevant keywords, density and appropriate use, analysis of competitors on the network, etc.).
Finally, to these creative qualities should be added everything related to the extra-linguistic skills of the web content creator, who, in addition to knowing in depth the two cultures involved in the communicative process to be able to adapt the text to the target audience, also needs to have some knowledge of marketing, and especially digital marketing, such as the use of keywords.
Undoubtedly, the creation of web content is one of the most demanded activities in today’s market, but companies rarely resort to real writing professionals to carry out these tasks, so they are inevitably detracting value to the product or service promoted.
Do you work in the medical, dental or pharmaceutical industry and want to improve the way your website content is displayed? Are you a company in the tourism sector and you have the feeling that your brochures are not written in the best possible way? Or maybe you don’t have time to stop and think about how to be more original and creative in the content you offer to your potential customers? Don’t worry anymore and put yourself in the hands of professionals: we can help you add additional value to your products or services by improving your company’s web content.