Today, the close relationship between translation and advertising is evident, which has led to a certain consensus on considering advertising translation as its own specialty. In this regard, it is striking how both advertising and its language have aroused considerable interest among many specialists in the field of translation, both because of the challenging nature …
The existence of a common original language for most of Europe and Asia is nowadays a practically undisputed reality. From an extemporaneous perspective, the fact that peoples sometimes very distant from each other in time and space express themselves in languages that have important similarities, similarities that cannot be explained by mere coincidences, is surprising. …
Reflecting on the complexity of literary translation raises, in principle, two questions about its peculiarities. On the one hand, why is it considered so complex and, in some cases, reserved for literary specialists? Well, literary translation cannot be based on theoretical parameters or universal guidelines applicable to other branches of translation, since the inherent heterogeneity …