The almost unknown and important world of sports translation

The importance of proper sports translation.

As we know, one of the economic activities that moves the most money is sports. It’s clear that this sector of sports translation is becoming one of the most powerful worldwide, as every year thousands of international sporting events are held and many players must travel to other countries to fight for their title and prove their worth. Coincidentally, this year the World Cup is being played in Qatar. Therefore, we wanted to shed light on a field of translation that literally moves the world: sports translation.

The importance of this specialization makes even more sense in a sector as competitive as sports. So, there are many sports, but the ones with the largest following are undoubtedly soccer, basketball, Formula 1, tennis, athletics and American football. Among all, these are the ones that move the most millions and fans, and, consequently, generate the most needs.

In addition to these, the most followed sports in the world, we must not forget one of the most important events of all time, the Olympic Games. This event is seen by more than 4 billion viewers worldwide, bringing together more than 33 sports and 50 disciplines, and with the participation of more than 200 countries. In this particular case, sports translation plays a key role.

For years, athletes of different nationalities train to achieve their goals and win a medal. In a competition and event of this magnitude, it is important to ensure through translation that people from all parts of the world can understand each other, relate to each other and thus promote the advancement of multiculturalism.

sports translation

Sports unite cultures through professional translation

The connection between sport and translation as a universal language is much more relevant than it may seem at first sight. No matter what sport is practiced and where in the world it is played, there are a number of characteristics and requirements that make the translator’s work in this field so important:

  • Specific terminology: every sport has its own language, terminology and jargon. It is not only important for the translator to know sporting and medical terms, but it is also useful to know the particular expressions of a sport, often full of common terms, Anglicisms and linguistic borrowings.
  • Regulations: each sporting discipline has its own rules and regulations. This is where translation plays an essential role, since no one is capable of complying with standards if they don’t understand them. In the case of the Olympic Games, many participants do not share the same language, but they must know the rules. Therefore, a good translation is of vital importance for the correct functioning of the event.
  • Contracts: the majority of players from all over the world migrate each season to other countries to play for other teams. When negotiating the conditions and signing contracts, it is essential to understand the document. Thus, the need for a translator for these types of relationships and links is essential to be able to close a deal.

Merchandising, publicity, and sponsors: sport attracts millions of followers and, consequently, generates very high revenues due to the large number of products related to it. These are the cornerstones of the teams’ online stores, and the website must be well translated to reach more people in their own language and, as a result, to sell more. On the other hand, any brand appearing at sporting events knows that it will have a huge impact on millions of people. Thus, translators must pay special attention to the proper conveyance of advertising messages, for which transcreation (the process in which content is adapted from one language to another in a creative way) is often very useful

The goal of the game is always to communicate

It is imperative to mention the interpretation services, another indispensable element in the world of sports. It’s common to request them for press conferences, as assistance at sporting events or to cover matches. Major global competitions involve a large number of interpreters and translators of all languages who, thanks to their important work, make it possible for the content to reach viewers all over the world. The international relevance of these events directly affects the level of professionalism required of professional interpreters.

sports translation

These are just a few of the factors that make you want to opt for translation, or interpreting, in sports. Sport is a universal language that can be used to promote peace, tolerance and understanding across borders, cultures, religions and, in our case, languages. In addition, the great media impact of being part of the sports world requires a high level of specialization and professionalism. At FAST.txt we offer industry-specific translation solutions. If you would like more information, please don’t hesitate to contact us.

Mercedes Pajuelo